About this Course
In this technological era marketing and media are very much interrelated. Media is an integral part of every marketing strategy and creative communication. This 8 weeks course will focus on key marketing principles of the modern world and the students will gain thorough understanding on media and communication and acquire practical skills on how to use media in a marketing context.
What to expect?
The Social Media Marketing course is for those who want to thrive in the marketing business. It’s directed also to people who are working in marketing firms, who want to develop their knowledge and gain practical skills on how to increase sales using social media. After this course you will be able to:
- Know how to analyze and understand consumer behavior
- Create promotional campaigns on social media platforms
- Apply social media strategies and techniques to attract customers
- Use social media softwares in order to monitor promotional campaigns
No marketing or economical knowledge is required to join the training. It is advised (not mandatory) to have your laptop during this course.